Magento Commerce Consolidation

Four storefronts, four times the maintenance

The business operated four separate storefronts on separate domains, each with its own catalog, content and maintenance burden. Every product change, price update and content edit happened multiple times - and the storefronts drifted apart.

This consolidation is the historical infrastructure experience behind the later International Commerce Transformation.

One backend, many storefronts

Rebuilt in staging, cut over in hours

The first two storefronts migrated in 2022; two further storefronts followed in early 2023. Each new storefront was built and tested in staging while the previous one stayed live. Large portions of products and content were rebuilt rather than blindly transferred - migration treated as an opportunity to fix the catalog, not just move it. Final migrations occurred within hours, with no revenue downtime.

Data integrity was managed carefully but is not claimed to be perfect; the claim that matters is that revenue never stopped.