Technical index
Systems
The flagship work explains why; these pages explain how - architecture, governance, ownership, measured results.
AI systems
Google Performance Intelligence
Three specialist agents - Google Ads, GA4, Search Console - coordinated by an orchestrator over MCP + OAuth + API access. Runs autonomously on cron every Monday and Thursday; read-only by design, so analysis is automated while account changes remain a human decision. Estimated ~9.5 analytical hours saved per week.
Multilingual Metadata Automation
Agent workflow that produced 3,936 metadata fields across 492 entities and four languages, graduating from Excel-based human review to autonomous execution after 3-4 calibration runs per language. 220+ hours of concentrated manual production avoided.
Semantic Commerce Architecture
Parent/child hub architecture exposing relationships between topics, materials, products and editorial content to search and AI-driven retrieval. Built through competing model prototypes - roughly three per page - with human selection, critique and final direction. Currently 3 production pages plus 1 in development.
Commercial intelligence
Margin & Pricing Intelligence
Local internal application computing true margin and recommended pricing across 1,153 SKUs from PDF supplier invoices, costs and advertising data.
Revenue & Cash-Flow Intelligence
Local predictive planning application for revenue, seasonal expectations and scenarios - 2.1% full-year forecast variance against actual net revenue. Natural-language query layer exists as an MVP.
Commerce infrastructure
Magento Commerce Consolidation
Four storefronts consolidated onto one Magento Open Source backend - ~1,570 products migrated with no revenue downtime.
Market / delivery systems
EU Market Expansion
~21-day European market research sprint, strongest focus France and Spain; generated leads and orders.
Modular Web Infrastructure
Reusable 21-component architecture powering niche service properties; made restoration demand discoverable.