The map of the portfolio

Work

Four transformations. Each answers a business problem with a system - and the systems keep reappearing, because each project hardened what the previous one built.

Choose a case study

01AI Operations220+ h avoided · ~9.5 h/wk saved (est.)
02International Commerce Transformation+52.8% net revenue · zero downtime
03Commercial Intelligence2.1% forecast variance · 1,153 SKUs
04Performance & Growth+371% YoY ROAS · −29% CPC

Or explore the relationships

Accent dots mark systems shared across two transformations. Columns are systems; rows are transformations. Everything is a link.
Transformation	Performance Intelligence	Metadata Automation	Semantic Architecture	Margin & Pricing	Revenue & Cash-Flow	Magento Consolidation	EU Expansion
01AI Operations
02Commerce Transformation
03Commercial Intelligence
04Performance & Growth

The direction of the work

From implementation to operating-model ownership

The earliest work was execution: storefronts, products, migrations. The middle work was measurement and economics: tracking, pricing, forecasting. The recent work is the operating model itself - teams, documentation, and AI systems that run with governance. Read the case studies in order and that progression is visible in what changed hands: less of my time in production, more of my judgment in design.

The career progression behind this →